Branding Vs marketing
What's the difference? Branding is the marketing practice whereby a company creates its name, design or symbol and by so doing it is easily identifiable as the belonging of a firm or company. Alice Temperley said “You have to stay true to your heritage; that’s what your brand is about” by creating a brand the company is able to distinguish its brand from other products. Branding is very important in a company it does not only promote the sales volume but also makes an impression which is a positive one and wins customers' trust. In branding, it helps a company from distinguishing itself from its market competitors, and in this way, the company is able to clarify what it has to offer better to its competitors in the market. Branding can be achieved in many ways including endless advertisements, promotions, discounts, logo and customer services e.g. house deliveries. On the other hand in an organization ma...
